Legal
Privacy · Terms · Cookies · Last updated June 2026
Privacy Policy
At Tidal Swimwear ("we", "us", "our"), we take your privacy seriously. This Privacy Policy explains what personal information we collect, how we use it, and what rights you have over it. This policy applies to tidal-swimwear.co.uk and any related services.
We are committed to handling your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Tidal Swimwear is a London-based premium swimwear brand. We are the "data controller" for the personal information you share with us. If you have questions about this policy or how we handle your data, you can reach us at hello@tidal-swimwear.co.uk.
What Information We Collect
We only collect information that helps us run our business properly and serve you well. This may include:
- Contact details — your name, email address, phone number, billing and shipping address
- Order details — products purchased, payment method (we do not store full card details), order history
- Communications — messages you send us via our contact form, email, or social channels
- Newsletter signups — your email address when you join our newsletter
- Website usage — pages you visit, time spent, device type, approximate location (collected via cookies and analytics tools)
How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Provide customer service and respond to your enquiries
- Send you order updates, shipping confirmations, and delivery information
- Send you marketing emails about new collections, restocks, and offers — but only if you've opted in
- Improve our website, products, and customer experience
- Detect and prevent fraud
- Comply with our legal obligations
The Legal Basis for Using Your Data
Under UK GDPR, we rely on the following legal grounds:
- Contract — to process orders and deliver goods you've purchased
- Consent — for marketing emails, newsletter signups, and certain cookies
- Legitimate interest — to improve our products and service, prevent fraud, and run our business effectively
- Legal obligation — to comply with tax, accounting, and consumer protection laws
Who We Share Your Information With
We never sell your data. We only share it with trusted partners who help us run our business:
- Shopify — our e-commerce platform, which processes orders and stores customer data
- Payment processors (such as Shopify Payments, PayPal, Apple Pay) — to process your payment securely. We do not see or store your full card details.
- Delivery couriers (such as Royal Mail, DPD) — to deliver your order to you
- Email service providers — to send order updates and marketing emails (if opted in)
- Analytics providers (such as Google Analytics, Meta) — to understand how our website is used and improve it
- HMRC and other authorities — where required by law
How Long We Keep Your Data
We keep your personal information only for as long as we need it:
- Order information — for at least 7 years, to comply with UK tax and accounting requirements
- Newsletter signups — until you unsubscribe
- Contact form messages — for up to 2 years
- Website analytics — for up to 14 months
Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate information
- Delete your personal data (subject to legal exceptions)
- Restrict or object to how we process your data
- Withdraw consent at any time (for example, by unsubscribing from our newsletter)
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights, email us at hello@tidal-swimwear.co.uk. We'll respond within one month.
Cookies and Tracking
We use cookies and similar technologies on our website. See the Cookie Policy section below for full details.
International Transfers
Some of our service providers (such as Shopify and Google) may transfer your data outside the UK or European Economic Area. When this happens, we make sure those providers offer an equivalent level of data protection — typically through Standard Contractual Clauses or adequacy decisions.
Security
We take security seriously. Our website uses HTTPS encryption, and we work only with trusted, vetted partners. While no online service can be 100% secure, we follow industry-standard practices to protect your information.
Children
Tidal Swimwear is not intended for children under 16. We do not knowingly collect data from anyone under 16. If you believe we've collected such data, please contact us.
Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or the law. The "Last updated" date above will always show the latest version. Significant changes will be communicated via email or a website notice.
Terms of Service
Welcome to Tidal Swimwear. These Terms of Service ("Terms") govern your use of our website, tidal-swimwear.co.uk, and any purchases you make from us. By using our website or placing an order, you agree to these Terms. Please read them carefully.
About Us
Tidal Swimwear is a London-based premium swimwear brand. We design our pieces on the shores of St Tropez and craft them with care in the United Kingdom.
You can reach us at hello@tidal-swimwear.co.uk or via our contact page.
Placing an Order
When you place an order with us:
- You confirm that you are at least 18 years old, or have permission from a parent or guardian
- You confirm that the information you provide is accurate
- Your order is an offer to buy — a binding contract is formed only once we send you an order confirmation email
- We reserve the right to refuse or cancel any order at our discretion (for example, in the case of stock errors, pricing errors, or suspected fraud)
Prices and Payment
All prices are listed in pounds sterling (£GBP) and include UK VAT where applicable. Prices may change at any time, but changes will not affect orders we've already accepted.
Payment is taken at checkout via our secure payment partners. We accept major credit and debit cards, Apple Pay, Google Pay, PayPal, and Shop Pay.
We never see or store your full card details — these are handled directly by our payment processors.
Shipping and Delivery
Full shipping information, including timelines and delivery costs, is set out on our Shipping & Returns page. By placing an order, you accept the shipping terms in force at the time of purchase.
Risk of loss passes to you once the goods are delivered to the address you provided.
Returns and Refunds
Our returns policy is set out in full on our Shipping & Returns page. In summary:
- You have 14 days from receipt of your order to request a return
- Items must be unworn, with original tags and hygiene seals intact
- For hygiene reasons, swimwear bottoms must be tried on over underwear, and the hygiene strip must remain in place
- Refunds are issued to the original payment method within 14 days of receiving the returned item
This does not affect your statutory rights as a consumer under UK law, including the Consumer Rights Act 2015.
Faulty or Damaged Items
If your order arrives faulty, damaged, or incorrect, please email us within 14 days at hello@tidal-swimwear.co.uk with photos. We will arrange a replacement, repair, or refund at no cost to you.
Care of Your Swimwear
To get the most from your Tidal pieces, please follow the care instructions provided. Damage caused by misuse, improper washing, or harsh chemicals (such as suncream, chlorine if rinsed improperly, or hot tubs) is not covered by faults.
Intellectual Property
All content on our website — including text, photography, illustrations, logos, designs, and brand identity — is the property of Tidal Swimwear or our licensors. You may not copy, reproduce, or use any of this content for commercial purposes without our written permission.
User Conduct
When using our website, you agree not to:
- Misuse the website (for example, by attempting to hack it or upload malicious code)
- Submit false or misleading information when placing orders
- Infringe our or anyone else's intellectual property rights
- Use the site in any way that breaches UK law
Newsletter and Marketing
By signing up for our newsletter, you agree to receive marketing emails from us. You can unsubscribe at any time via the link in any email or by contacting us directly.
Our Liability
We take care to ensure our products and website meet a high standard. However, to the extent permitted by law, we are not liable for:
- Indirect or consequential losses
- Loss of profit, business, or goodwill
- Damage caused by misuse of our products
- Issues caused by third parties (such as couriers or payment providers)
Nothing in these Terms limits our liability for death or personal injury caused by negligence, fraud, or anything that cannot be excluded under UK law.
Governing Law
These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
Changes to These Terms
We may update these Terms from time to time. The "Last updated" date at the top shows when they were last changed. The version in force at the time of your order is the one that applies to that order.
Cookie Policy
This Cookie Policy explains how Tidal Swimwear uses cookies and similar technologies on our website. It should be read alongside the Privacy Policy above.
What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or phone) when you visit a website. They help websites remember your preferences, understand how visitors use the site, and improve your overall experience.
Some cookies are essential for the site to work. Others help us understand how visitors find and use Tidal Swimwear, so we can improve the service we offer.
The Cookies We Use
Strictly Necessary Cookies
These cookies are essential for our website to function. Without them, services like the shopping cart and secure checkout would not work. You cannot turn these off.
- Shopify checkout cookies — to remember what's in your cart, process your order, and keep your session secure
- Site preference cookies — to remember choices you make (such as currency or region)
Performance and Analytics Cookies
These cookies help us understand how visitors use our website — which pages are popular, where people drop off, and how to improve the experience.
- Google Analytics — collects anonymous data about visitor behaviour
Marketing and Advertising Cookies
These cookies track your activity across websites to help us show you more relevant advertising. They also help us measure how well our marketing is working.
- Meta Pixel (Facebook & Instagram) — tracks page views, product views, and purchases so we can show relevant ads and measure their effectiveness
- Pinterest Tag — similar tracking for Pinterest advertising (when enabled)
- Google Ads — for conversion tracking and remarketing (when enabled)
Third-Party Cookies
Some of the cookies on our website come from third-party services we use — such as embedded videos, social media buttons, or payment providers. We don't control these cookies directly. To learn more, please review the relevant third party's cookie policy.
How to Manage Cookies
Browser Settings
Most browsers let you view, manage, and delete cookies through their settings. You can usually:
- Block all cookies (note: some parts of our site may not work properly)
- Allow only first-party cookies
- Delete cookies when you close your browser
- Get an alert before a cookie is set
For detailed instructions, visit:
Opting Out of Marketing Tracking
You can opt out of marketing tracking specifically by visiting:
Do Not Track
Some browsers offer a "Do Not Track" feature. We currently do not respond to Do Not Track signals, but you can opt out of tracking using the methods above.
Contact Us About Anything Above
If you have any questions about our Privacy Policy, Terms of Service, or Cookie Policy, please email us at hello@tidal-swimwear.co.uk.